April 6th, 2009
Just came across this article by “Torrance Design”.
Over the past year, we have been researching and testing the effects of markup hierarchy making a difference in search engine results. What I mean by markup hierarchy is that we want the unique and rich content to be at the highest point in the markup.
Why? First Read Chris Casarez’s Article
After several tests and reviews, we did see some improvements in search engine rankings as Chris Casarez (SEO Specialist at the Company) mentions in his article “Content Placement and Keyword Density matter“. The important aspect here is to move what the search engines loves to crawl to a higher point on the markup.
Although this is not recommended for every site out there, a lot of ecommerece sites with heavy headers and side columns may want to look into this technique to see if it has any positive effects on their rankings.
Full article can be found in here:
http://www.sohtanaka.com/web-design/markup-hierarchy-advantages-seo/
Categories: SEO & Marketing |
Tags: good-web-structure-for-seo, markup hierarchy | 1 Comment
November 1st, 2008
Show and hide content of the pages is very common trend of Web Design nowadays. I myself recently used this a lot.
display-none-and-seo
I wondered that would Search Engine (robots) be able to find the hidden content which controlled by CSS style=”display:none;” or not? Although, there was quite
a few topic mentioned about this back in 2005, but Eric Enge reviewed this issue again on
Search Engine Land.
“Display:none” simply hide text and does not have any effect on your SEO ranking as long as the content of hidden text is related to your page’s content.
Categories: SEO & Marketing |
Tags: display:none, seo-with-display-none | 1 Comment
September 29th, 2008
Google analytics is great and it became so popular. The downsite of this analytic tool is not open source and no api to link (intergrate) with you own software. [ad]
Piwik aims to be an open source alternative to Google Analytics
Piwik is different from the competition because:
- the features are built inside plugins: you can add new features and remove the ones you don’t need. If you are a developer, you can easily build your own plugins!
- you own your data. Piwik being installed on your server, the data is stored in your own database and you can get all the statistics using open APIs (publishing the data in many formats: xml, json, php, csv)
- (NOW AVAILABLE!!!) the user interface is fully customizable, you can drag and drop the widgets you want to display, create the reports you want
- View the web analytics report on your own website.
google-analytics-alternative
Give it a try
- you can try the online demo that shows you the latest piwik release. Please note that all User Interface part is still in progress so don’t expect something big on this. This is the most visible part though
- to install Piwik, download the latest release, upload it on your webserver (you need at least PHP 5.1 and a Mysql database), and open your browser: the installation process is automatic and takes less than 5 minutes.
Categories: E-commerce, PHP, SEO & Marketing |
Tags: google analytics, google analytics alternative, Piwik, Web analytics report | No Comments
September 26th, 2008
The way your browser’s URLs return are also important in the Search game. Google arbitrarily refuses to index URLs containing “?id=”. Many argue about how URLs should be written, so that’s why mod_rewrite let you do it whichever way you prefer. You can create URLs manually or dynamically in several formats:
- http://mysite.com/p1234.html (or .cgi or .jsp or .aspx or .php or .cfm or .anythingyouwant)
- http://mysite.com/1234 (no extension)
- http://mysite.com/page-name.html (manually created)
- http://mysite.com/page_name.html (automatically created from the page title)
- http://mysite.com/some/subfolder/pagename.html (uses site hierarchy and allows for duplicate aliases in different pages)
- any combination of the above
[ad#ad-1]
Wordpress and Modx are two amazing free software (Blog and CMS) which handle pretty good rewrite rules for Dynamic URLs.
Categories: SEO & Marketing |
Tags: dynamic url, SEO, static url | 1 Comment
September 9th, 2008
A sitemap provides an easy way for both webmasters and normal users to inform search engines about pages on their sites that are available for crawling.
More information what XML Sitemap are and how they can help your website to get indexed by the major search engines can be easily found at Sitemap.org website.[ad]
In the past few months, I have advised many clients to use a FREE XML sitemap generator tool such as http://www.xml-sitemaps.com. A great tool, it generates the sitemap.xml file and you have to upload it manually to your web-root. However, the down fall of this online tool is not able to update the sitemap.xml file automatically when a product or department has been added or removed from your shop.
This simple XML Sitemap Generator Plug-in does all the hard and boring jobs for you and webmasters
- Generating sitemap.xml and urllist.txt files automatically
- Compatible with Tradingeye and the latest E-commerce package from UK2.net
- XSL template integration to make the xml file readable for both human and search engine
- 100% fully tested on Google, Yahoo and MSN
- Open Source
- Free Support
Screenshots:
For the site with Friendly SEO URLs Turn OFF
For the site with Friendly SEO URLs Turn On
Installation:
Only 2 simple steps to create the XML sitemap, please refer to the instruction.txt file in your download package.[ad#ad-1]
Support:
Feel free to email me admin (at) sailboatvn.com
Categories: SEO & Marketing, Tradingeye & UK2 Ecommerce |
Tags: plugin, trading eye, Tradingeye & UK2 Ecommerce, uk2 ecommerce, uk2 ecommerce plugin, xml sitemap | 2 Comments
